Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new to video, you might be wondering where to start; what […]
As a real estate agent, having a listing expire without a sale can be an incredibly frustrating and disheartening experience. Not only does it represent a lost opportunity and wasted effort, but it can also damage your reputation and relationships with clients. However, by understanding the common reasons a listing expires, you can take proactive […]
Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative ideas for closing gifts to delight your real estate clients. […]
Millennials have entered the housing market and with them they have brought new ideas about what a home should look like. These younger buyers expect a lot from their environment; they like larger living spaces, media rooms and smart home technology. Millennials want homes which complement their lifestyle and provide an extension of how they […]
A professional agent will always seek out potential buyer feedback after a showing. Of course the first bit of feedback is that the buyer did not write an offer. While that’s never good news, the most important thing going forward is to find out why. Only by hearing the unpleasant feedback can the seller make […]
When most people think about holidays they think about Christmas, but holidays come along all year long. With Easter and Passover coming this month, some sellers are wondering if they should add a few decorations or would that be inappropriate or detrimental. Maybe as an agent you are wondering the same thing. The truth is […]
Clients are the most important assets you have; it’s important to nurture and appreciate them. One of the ways real estate agents show appreciation for the business these clients bring them is through real estate client appreciation gift ideas. Typically these gifts take the form of dull baskets of treats or gift certificates to local […]
Just say the words “door knocking” in a room of real estate agents and feel the tension rise. You will most likely start to hear the murmurings of agents assuring each other that it doesn’t work and that it’s old-fashioned. The truth is that anything that puts you in front of prospective sellers is going to […]
Offering Value on Social Media You already know that you need a robust social media marketing strategy as part of your overall marketing plan. We’ve all seen the agent who spams their feed with listing after listing; this is the wrong way to market your services on social media. To be effective, you need to […]