Agent Crate Blog

Social media: Once a simple and exciting platform to use to share personal photos with family and friends has transformed into arguably the most superior way to advertise businesses. And with the saturation of brands using social media as a way to advertise (including the rise of real estate agent influencers), that means scrambling to […]

As every professional real estate agent knows, lead generation is critical to growing a successful business. More and more, the focus of lead generation is increasingly internet-focused. Studies show that most homebuyers and sellers utilize online tools to research their options before contacting an agent. Maintaining exposure to these potential buyers requires not just a […]

5 Best Facebook Posts for Realtors in 2020 –   A social media strategy is one of the simplest ways to create a positive reputation within the community. Most Facebook users admit to checking their page before even getting out of bed each morning. Over 150 million people access online resources each month to find […]

Social Media Strategy for Real Estate – Why You Need One and What’s In it? Most real estate agents today realize they need a website. From simple brokerage supplied sites to expensive, branded independent sites, most agents today have at least a site with a property search and contact page. While most agents understand the […]

Just Sold Postcards for Real Estate – Advertise Your Success to Your Target Audience We’ve all seen them – the real estate Just Sold postcards. They’ve been seen in mailboxes and dropped off on front porches and even with the increased online presence of real estate agents and brokerages, these Just Sold postcards continue to […]

Marketing Investment Properties Marketing investment properties is a completely different strategy from the standard residential resale listing. While often located in the same neighborhood or even the same street, investors are looking at these homes differently from home buyers. They need to ensure that the investment meets their financial goals and ultimately that the asset […]

Ideas for Social Media Video Marketing for Agents There is no doubt that videos have become the fastest, most exciting social media in the marketplace. You already know that successful real estate agents are using video to market their listings and themselves. If you’re new to video, you might be wondering where to start; what […]

As a real estate agent, having a listing expire without a sale can be an incredibly frustrating and disheartening experience. Not only does it represent a lost opportunity and wasted effort, but it can also damage your reputation and relationships with clients. However, by understanding the common reasons a listing expires, you can take proactive […]

Once the transaction has closed, it’s natural to want to let your client know how much you appreciate their business. While there’s nothing wrong with the bottle of champagne or monogrammed doormat, thinking outside the box can provide a lasting impression. Here are some innovative ideas for closing gifts to delight your real estate clients. […]