As a real estate agent, you understand the importance of location. The right location can mean the difference between a house that sells in a matter of weeks and one that languishes on the market for months.
The same principle applies to your website. If your website is optimised for search engines, potential clients will be able to find you easily when they search for terms like “real estate agent in [your city].” However, if your website is not optimised, you’ll be buried so deep in the search results that nobody will ever find you.
That’s why SEO is so important for real estate agents. By following a few simple tips, you can make sure that your website appears at the top of the search results and brings in a steady stream of leads.
Here are four essential tips for optimising your real estate website for search engines.
If you want your site to rank highly for certain keywords, you need to include those keywords throughout your content and select a keyword to focus on in your blog articles. However, stuffings keywords into your content haphazardly is not going to work. You need to carefully select the keywords you want to target, and then use them thoughtfully and sparingly throughout your site.
More and more people are using their smartphones and tablets to access the internet, so it’s essential that your site is optimised for mobile devices. Make sure that your site loads quickly on mobile devices and that all of the content is easy to read and navigate.
People love looking at pictures, so make sure to use high-quality images throughout your site. All of the images on your site should be relevant to real estate or your local area. In addition, be sure to add ALT text to all of your images so that Google can index them properly.
One of the best ways to keep people coming back to your site is by adding fresh content on a regular basis. One way to do this is by starting a blog and posting new articles once or twice a week. Not only will this give potential clients something new to read when they visit your site, but it will also help you attract new visitors through organic search traffic.
By following these simple SEO tips, you can make sure that potential clients can easily find your real estate website when they’re searching online—which means more leads and more sales for you!
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